Product marketing depth. Demand generation muscle. One operator. I've built GTM engines from zero at multiple unicorns and high-growth enterprise software companies — and now I do it for a select few clients at a time.
GTM engines built & scaled at
Most growth-stage SaaS companies don't need more marketing activity. They need one senior operator who can make positioning, pipeline, and product marketing work as one system.
Every engagement is built on the same operating system I've used to scale products to market leadership at multiple high-growth SaaS companies.
Positioning, messaging, and differentiation built for technical, high-consideration buyers — the discipline I led at unicorn-scale companies.
ABM and demand generation systems engineered to produce qualified enterprise pipeline — not vanity metrics.
Your buyers now ask AI before they ask Google. I build AEO and content systems so you're the answer they get.
My fractional GTM practice, embedding as Chief GTM Officer inside AI-first B2B SaaS companies to build repeatable enterprise pipeline. Follow on LinkedIn →
Leading marketing and go-to-market for enterprise analytics and BI products serving global ERP ecosystems.
Built the marketing function and inbound engine from zero, growing a 13-member team that fed a rapidly scaling enterprise sales motion.
Drove rapid growth through account-based marketing while owning positioning, packaging, and pricing strategy.
Led positioning and competitive messaging for an agentic AI platform, establishing the enterprise GTM playbook from buyer personas to sales enablement.
Led product marketing into new industry verticals on the contract-intelligence unicorn's growth journey, lifting win rates and deal velocity.
Drove positioning and vertical expansion for the marketing-platform unicorn, enabling global sales teams to win bigger deals faster.
Ran GTM launches and digital strategy that multiplied revenues, profits, and product adoption for the low-code platform.
Beyond operating roles, I advise leadership teams and am open to board positions — both business advisory and corporate governance focused — for global and India-based businesses.
Actively advising HubSpot's leadership team on product roadmap and go-to-market direction.
Certified GTM Partner from GTM Partners, operating on the proven GTM Operating System used by leading go-to-market teams.
Member of the global VAB community of 1,100+ executives across 80+ countries, focused on board readiness and advisory roles.
I'm a C-level marketing and GTM executive with 15+ years across enterprise SaaS and AI-first companies — from presales on large global IT contracts at Cognizant, to product marketing leadership at unicorns Icertis and InsiderOne, and at Leena AI, to building marketing organizations from zero as CMO. Today, I serve as Chief Marketing Officer at Guidanz Inc and am the founder of Embedded GTM, my fractional GTM practice.
My specialty is the hardest stretch of a SaaS company's life: the move from founder-led sales to a repeatable, measurable revenue engine for enterprise and mid-market buyers. I combine the strategic altitude of a CMO with the hands-on execution of a demand-gen operator — positioning, ABM, content, analyst relations, and sales enablement working as one system.
I practice servant leadership: building empathetic, outcome-focused teams and mentoring the next generation of marketing leaders. I'm a strong proponent of ethical marketing and of technology's positive role in how businesses grow.
Industry exposure spans technology & software, healthcare & medtech, BFSI, manufacturing, retail, and logistics. I serve clients globally — especially North America, working remotely with Eastern Time overlap — and travel regularly for work across the Bay Area, Singapore, Paris, Dubai, and India.
I write about GTM strategy, product marketing, and marketing in the AI era.
If you're building an AI-first SaaS company and enterprise pipeline is the bottleneck, I'd love to hear where you're stuck. No pitch — just a working session. Remote-first, serving clients globally with US Eastern Time overlap.